Business Plan: creation of a fitness centre

Extraits

[...] I want Fit'Center to be the best fitness club in Europe as much by its quality as by its originality. Section 2 : Strategy : Location, Marketing and Communication Description of premises Fit'Center will be built on a surface of 6000 square meters. The outside pool and the garden will require 350 square meters. The biggest room will be the fitness room, over 2500 square meters. The rest of the space will be dedicated to the spa,indoor pool, the several rooms used for lessons, the parking and the cafeteria . [...]

[...] Business Plan: creation of a fitness centre BUSINESS PLAN - Fit'Center - December 6th Section 1 : The Business Profile Description of my business Fit' Center is a new kind of health club. Through a unique combination of a gym, a spa and a cafeteria, it will be a place where you can relax, exercise, alone or with your family. Fit' Center will be established in Saint Germain-en-Laye. Targeted market and customers My customers will be classified in two categories. [...]

[...] Initial marketing plan I plan to focus my initial marketing effort on creating a brand image developed through advertising campaigns. I will create an official website to create the name of the brand and its image in the market. Fit'Center will start targeting business men and well-heeled families around Saint- Germain-en-Laye area. I plan to make them interested in our business by convincing them about the benefits of wellness and the advantage of being a member of our club. Fit'Center will also participate in events such as health care and nutrition programs. [...]

[...] And this is what this business can give them. Also, Fit'Center will offer them everything they need. With a cafeteria inside, they will be able to eat or have a cup of coffee without driving somewhere else. I will offer to my clientele the best quality, the best employees and the most luxurious fitness club around. Pricing power My pricing power will be higher than average because of the sophistication of my staff, the high level of our offers, the best welcome to clients, and their security, not everyone is allowed to come inside the club. [...]

[...] Long range advertising and promotion plan After the first 2/3 years, I plan to open an other Fit'Center in France. Thanks to the events specialized in health care we will be sponsoring and a new business opening, Fit'Center will be recognized all over the France, and maybe in a few years, internationally. E-commerce plan The first thing I will do is creating a website, so people will be able to read any informations about our health club such as the schedule, the address, the rates and even a list of our special trainers. [...]