Business plan pour le développement d'un produit

Anne L.

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Business plan pour le développement d'un produit

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Thèmes abordés

Business plan, développement d'un produit, Tip Tap Project, Market Background, geography, segments, market opportunity, trends, customer needs, external analysis, internal analysis

Lecture
Résumé
Sommaire
Extraits

Résumé du document

The TipTap is not a revolutionary product but we want to make it a common product for every household. This tap is regulated by an automatic infra-red system as it already exists in public places. We are positioning in an environmental respecting way, a topic which is at the centre of many discussions. Lots of organizations are launching campaigns so as people fell more and more concerned and we want to take advantage of this raising awareness. Through our webpage, we want to attract some new customers by offering them a simple but really interesting and new range. For this project we project a budget of ? XXXXX.
This business plan has been realized in September 2006 by Anne Lamerant, Cécile Anduru, Laurent Bresson, Yoann Marc and Romain Legras.

Sommaire

I) The Market Background

1) Geography
2) Segments
3) Size
4) Market Opportunity
5) Trends
6) Customer needs
7) Competition
8) The gap

II) Our Vision

III) Our Mision

IV) Our Values

1) Economical
2) Hygienic
3) Preserved environment
4) Civism
5) Convenient
6) Guaranty quality/price balance

V) Objectives

1) Short term objectives
2) Middle term objectives (2- 4years)
3) Long term objectives (from 6 years on)

VI) Competition

1) Direct/indirect
2) Identify the main competitors
3) Strengths/weaknesses of each one

VII) SWOT

1) External analysis
2) Internal analysis

VIII) Strategies and Plans

A. Product development strategy
1) Design
2) Geography
Production: a subcontract with...
3) People skills
B. Marketing strategy
1) Positioning
2) Target markets
3) Product range
4) Pricing
5) Distribution / Delivery
6) Advertising / Promotion Strategy
C. Finance
D. Key success measures
E. Risk Analysis

Conclusion

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Extraits

[...] It wil improve household confort and at the same time want sensibilize people face to the environment. D. Our Values Economical : The tip tap will reduce the household water consumption about 20% (considering that the tap is the third consummator object of a household). Financially on the long term, this investment will be interesting before the depreciation of the product that is to said about 3 years. Hygienic: By using the tip tap we don't need to touch it. [...]

[...] Tip Tap Company will widen its range of product by proposing other kind of object which permits to save energy and money. For example: - Warmer functioning with solar energy - Fridge with low consumption - Or, Sorting automatic machine We want to perform your first project: Preserving environment and make the consumer an actor of this project. F. Competition There are a lot of competitors we can quote also codital,distel, duschlux, fantini, gebertit, hanser, ideal standart, jado, presto, kugler, valentine and wirkin. G. SWOT External analysis Internal analysis Part 3. Strategies and Plans. [...]

[...] Summary TIPTAP is a middle range product. We will operate on the French and more particularly the Britain market. One of our principal goals would be to make people aware that water saving is something really important and that it is possible thanks to different means and particularly our tap. We hope we could sell our products to housing equipment retailers such as Leroy Merlin, Castorama, Mr Bricolage. We hope we could agree with plumbers and architects in order them to prescribe our faucets. [...]

[...] Indeed, thanks to his graduation atESC Rennes, he performed in customer relationship management. His skills will help the company to handle the relationships with customer, to manage the sales' team and to ensure good results. He worked for different companies in marketing departments. - Logistic Manager: Yoann MARC will occupy this responsibility. As his colleagues, he performed in this school with a BA in logistics. His skills will be really important for the company when we see all the relations we have with foreign companies and all the goods we imports. [...]

[...] Customer needs We believe our customers to buy our product for the following reasons: Their needs for comfort and convenience Maybe needs concerning a trendy design in kitchen or bathroom Their needs concerning saving money and reduce their water bill Ethical needs (aware of environmental problems) Needs for quality and performance (hygiene) Competition Direct : Companies who are selling taps for private using. Indirect : Companies who are selling plumbing objects even the sellers of collective plumbing because they can change their range and diversify their production in the future. Furthermore, they have a good notoriety. The gap that your company can fill. In France, there is no middle range infra-rouge tap for personal using. Furthermore, it's a way for consumers to earn time and money. [...]

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