Applying New JIT, Toyota, marketing, development, production systems, Lexus GS 400, quality management approach, The Just In Time, Quality Cost Delivery Research, QCD, Toyota Marketing System, TMS, Toyota Development System, TDS
Japanese cars companies, especially Toyota, have been during the second half of the 20th century some standards in defining the best production principles. In particular, they have carried out a quality management approach of the production through the implementation of The Just In Time (JIT). This strategy used to be a strong competitive advantage for companies such as Toyota. Nevertheless, during the mid 90's, the Japanese car industry faced important quality related problems. Moreover JIT strategy was no longer a competitive advantage since all the main worldwide competitors had carried out a same quality approach of the production process. Consequently, there was a strong need to introduce new practices in order to lead the next generation cars.
Kakuro Amasaka, with the help of Toyota's management teams, worked out a new management technology / quality principle, called "New JIT".
In this paper we will first briefly recapitulate the traditional JIT program at Toyota. We will then introduce the main changes of the New JIT with concrete examples of its application at Toyota. At the end, we will study a few problems that have been encountered during the application of the New JIT and the tacks that have been used to settle them.
[...] We are now going to see a concrete example of the implementation of and “Customer Science” through the design method of the Lexus GS Example of the application of New JIT through the Design Technical Methods The design is one of the key elements of the development of a successful car. Indeed, customers are really sensitive to the design in their purchase action. Consequently, the designing development process should be very close to the targeted customer's values, expectations and needs. [...]
[...] Due to this system, Toyota is able to create cutting edge technologies. Toyota Production System The Production division is in charge of: Implementing a customer-oriented production control systems that place priority on internal and external quality information Creation and management of a rational production process organization QCD activities using advanced production technology Creation of active workshops capable of implementing partnership The “Production system has enabled Toyota to cope with two main challenges. First, it has enabled to detect “bottleneck” production problems at the preparation and production stages. [...]
[...] The same study for higher age / revenue people reveals that they give even more importance to the front side. This study has also been carried out in the United States and had revealed that, in effect, customers where focusing on the design as a whole. Psychographics of the Lexus GS 400 The psychographics is, according to the definition of K. Amasaka, process of modifying the appearance profile (proportion: ratio) to a scientifically legitimate profile that matches the preferences of customers based on the relationship of the contour and psychological factors”. [...]
[...] The implementation of this new system has resulted in the renovation of a cutting edge quality management for Toyota. The chart below explains the TQM-S strategy: 2 Description of Toyota's Marketing, Development and Production Systems. Toyota Marketing System The marketing is mainly in charge of: Understanding the market and its opportunities through the gathering of customer information Develop product value Development of hardware and software marketing systems to form ties with customers and to get them more loyal Understanding on which elements customers base the value they perceived from a car in order to have customer satisfaction The use of science SQC with the marketing system as lead to practices that K. [...]
[...] Baby boomers prefer British characteristics. Cinema generation and DC Baptize are attached to traditional Japanese values. At the end, the younger generation, Baby boomers junior is closed to modern / sharp values characterized by German. Through this method, Toyota can identify the values that are close to their target customers? Nevertheless, K. Amasaka, has revealed that this kind of study can be biases by two main elements. First, it can have an important dispersion of preferences within the same generation. [...]
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