business plan, business strategy, asian restaurant, company description, burgers, customer satisfaction, target market, industry, competitiveness, loyalty system, legal structure, team management, business developement, organization chart
Our restaurant "Sao Bao" is a restaurant offering burgers with Asian influences. The idea is to revisit the burger to taste it in the Asian way. To do this, the bread is steamed, and the restaurant offers as a garnish the meat and vegetables found in small street stalls in Asia (chicken steak marinated in Japanese, basil sauce and coconut milk, caramel pork, beef steak dipped in spices ...).
Our restaurant also does not forget vegetarians because it also offers Veggie burgers inspired by Buddhist monks and made of seitan (a protein based on wheat protein), all served with Chen Fries (rice fries) and vegetables.
Our mission: make you discover unknown flavors from Asia through a well-known dish.
[...] Overview of Sao Bao, an Asian restaurant in Germany Company Description Company mission statement Our restaurant "Sao Bao" is a restaurant offering burgers with Asian influences. The idea is to revisit the burger to taste it in the Asian way. To do this, the bread is steamed, and the restaurant offers as a garnish the meat and vegetables found in small street stalls in Asia (chicken steak marinated in Japanese, basil sauce and coconut milk, caramel pork, beef steak dipped in spices . [...]
[...] For typical Asian products, it will be necessary to be very vigilant towards the quality of the products brought by the supplier. In order not to lose the customer, in addition to a loyalty system, the restaurant must constantly be on standby and test new burger recipes to offer new ones to a customer who is starting to get tired Legal structure Our company is a Limited Liability Company it is held by two brothers who have decided to associate after a trip to Japan. [...]
[...] This is the only condition that the restaurant can then consider a long-term goal. The long-term goal is to make a name known nationally and open other restaurants in cities where "revisited" burgers are still unknown to locals. If success is there, it is not excluded to then extend to neighboring countries, which have a culture, legislation, and a standard of living roughly equivalent Target market We are here targeting students, young workers, or young parents with their children looking for new sensations for their palate. [...]
[...] Nicolas and Jonathan do not engage in this activity at random, they previously conducted a market study on the city of Reutlingen to know the competition at the local level. They also conducted a survey of a representative panel of the population. In addition to these two analyzes that have proved conclusive, the general trend is to originality and discovery, all the lights are green. [...]
[...] Then, we have someone working in marketing, Eddy, Nicolas's mate who set up his marketing consulting business. We also have Nathalie, a former accountant of a large group who wants to invest in a smaller and more humane company today. Finally, we have Liang Di, a famous cook in Hong Kong for 15 years that Nicolas and Jonathan managed to convince to come to France to join the adventure. Three kitchen clerks are also present to help him and two waiters Gaps In terms of team management, Nicolas and Jonathan both have experience and skills. [...]
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