Poupée Barbie, Mattel, étude de marché du jouet, féminité, féminisme, Bratz, poupée, sexy, controverses
Barbie was invented by Ruth Handler, an American woman. She watched her daughter playing and she noticed that only infants dolls existed while children gave to their dolls adults roles. She quickly suggested to her husband - co-founder of Mattel - an adult-bodied doll. Ruth went to Germany and then saw a doll called Bild Lili, the doll that Ruth had in mind. Lili was a doll designed for adults but Ruth noticed that little girls loved it. Ruth made her doll and called it Barbara, Caylah, Millicent Roberts, Barbie. The doll was presented to the American International Toy Fair in New York on March, 9, 1959, date which became Barbie's birthday. Mattel bought Bild Lili doll rights and stopped hits production, so Barbie was the only one in the market with an adult body. The First Barbie wear a black and white zebra striped, a ponytail and was either blonde or brunette. Her clothes were designed by a fashion designer, Charlotte Johnson in order to attract the little girls. During the first year, Barbie was a success : 350.000 copies were sold. This success was due to the baby boom, the explosion of teenagers and the visibility of these young people.
[...] Her clothes were designed by a fashion designer, Charlotte Johnson in order to attract the little girls. During the first year, Barbie was a success: 350.000 copies were sold. This success was due to the baby boom, the explosion of teenagers and the visibility of these young people. The toy industry was exploding and Barbie succeeded in the heart of little girls. Furthermore, this time was the birth of a new woman, embodied by Marilyn Monroe, with a feminine sex appeal and a mischievous look, between the woman and the child. [...]
[...] A study has demonstrated that Barbie encourages being thin since 5 years old. Cindy Jackson was when I decided I wanted to look like barbie when I am an adult” plastic surgery operations.Only one woman over has almost the same mensuration as Barbie. A standard Barbie doll is 11.5 inches tall (29cm), giving a height of 5 feet 9 inches at 1/6 scale (1,79m). Barbie's vital statistics have been estimated at 36 inches (chest = 91cm) inches (waist = 45cm) and 33 inches (hips = 83cm). [...]
[...] She quickly suggested to her husband, co-founder of Mattel an adult-bodied doll. Ruth went to Germany and then saw a doll called Bild Lili, the doll that Ruth had in mind. Lili was a doll designed for adults but Ruth noticed that little girls loved her. Ruth made his doll and called her Barbara, Caylah, Millicent Roberts, Barbie. The doll was presented to the American International Toy Fair in New York on March date which became Barbie's birthday. Mattel bought Bild Lili doll rights and stopped hits production, so Barbie was the only one in the market with a adult body. [...]
[...] Barbie changed few years after her birth: her chicks, her smile, her body. Ken also changed. What is interesting is that Barbie and her friends evolved in function of the time and fashion. For example, Ken's face and hair changed with the period. Barbie wasn't the only doll commercialized. She started having friends and a boy friend, Ken. A lot of ‘ethnics' dolls were commercialized. She had a black people friend, Francie, while the United Stated weren't ok with racial integration. [...]
[...] The word Barbie has come to be used as a slang term for a girl or woamn who is considered shallow, most notably in the 1997 pop song Barbie Girl. So it exist many contest that denounce the perverse effect of Barbie on little girls, and even in the society in general. However, some doctors say it is important for little girls to play with dolls looking like adults because it helps them to grow up, to maturate and to socialize. [...]
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