Présentation en anglais de la stratégie marketing de NaturNes, une nouvelle gamme de produits Nestlé pour bébé. On y retrouve une description du mix marketing, du cycle de vie du produit et le management de la marque.
Sommaire
I) Company overview: Nestlé
- Some elements about Nestlé - Baby Food Market - Nestlé Innovation: NaturNes
II) Mix Marketing
- Product - Price - Place - Promotion - Physical Evidence - Good or bad product ?
III) Product Life Cycle
- PLC curve - PLC at the introduction of the market (description of the 4P) - PLC at the growth stage (description of the 4P)
IV) Branding Management
- Types of brand - Criteria for a brand - Physical evidence - Branding Policy - NaturNes, Generation Nature
V) Conclusion
I) Company overview: Nestlé
- Some elements about Nestlé - Baby Food Market - Nestlé Innovation: NaturNes
II) Mix Marketing
- Product - Price - Place - Promotion - Physical Evidence - Good or bad product ?
III) Product Life Cycle
- PLC curve - PLC at the introduction of the market (description of the 4P) - PLC at the growth stage (description of the 4P)
IV) Branding Management
- Types of brand - Criteria for a brand - Physical evidence - Branding Policy - NaturNes, Generation Nature
V) Conclusion
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