La stratégie marketing de NaturNes, par Nestlé

I) Company overview: Nestlé

- Some elements about Nestlé
- Baby Food Market
- Nestlé Innovation: NaturNes

II) Mix Marketing

- Product
- Price
- Place
- Promotion
- Physical Evidence
- Good or bad product ?

III) Product Life Cycle

- PLC curve
- PLC at the introduction of the market (description of the 4P)
- PLC at the growth stage (description of the 4P)

IV) Branding Management

- Types of brand
- Criteria for a brand
- Physical evidence
- Branding Policy
- NaturNes, Generation Nature

V) Conclusion