Catholicism and Marketing

Nicolas C.

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Catholicism and Marketing

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Thèmes abordés

Catholicism and marketing, religion, catholicism, catholic, church, USA? Brazil, companies, products, Evangelist organizations, market, marketing, consumption, definition

Lecture
Résumé
Sommaire
Extraits

Résumé du document

Paper analyzing how does Catholicism market itself, thanks to the United States and Brasil examples, and this through a marketing approach.

Sommaire

Introduction
1. Definition
2. Problematic
How does Catholicism market itself?
1. History of the Catholic Church
2. The Catholic Church in the USA
3. Brazil
How do companies use Catholicism to sell?
1. How do companies try to sell on the Catholic Market, to Catholic people?
2. How do companies use Catholicism to sell?

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Extraits

[...] All the religious meanings have disappeared of this new character. Santa Claus was born and is nowadays as associated to Christmas as Jesus Christ. Page 17 sur 30 Catholicism & Marketing Evolution of Christmas symbols The twelfth Night The three Magi who were celebrated at The Twelfth Night are now just represented by the crown you win when you find the bean in your piece of cake. Otherwise they are represented in the Christmas crib but the Twelfth Night has become an excuse to sell special pancakes. [...]

[...] Catholicism & Marketing Plan I. Introduction Definition: 3 II. How does Catholicism market itself? History of the Catholic Church 4 a. b. c The early Catholic 4 The middle age Catholic Church: 4 The current Catholic Church: 5 The Catholic Church in the USA: 5 a. b Marketing strategy: 5 Conclusion: 8 Brazil 8 a. b. c. Brazil: d. [...]

[...] Catholicism is a 2000 years old religion and its symbols are easily recognizable by everyone. It is certainly one of the most poplular imagery in the world. Historically, methods to convert people to catholicism were sometimes rude. It has become a soft religion therefore it is easier to laugh at the Catholic Church than other religions like Islam or Judaism for example. However in order to avoid the loss of credibility and excesses, different associations have been created like “croyance & liberté” in France which was founded by the conference of French bishops. [...]

[...] The Catholic Church is a big company with a lot of expenses. However, since you don't have to pay anything to attend the Church and/or receive Page 7 sur 30 Catholicism & Marketing sacraments, being a catholic can be free. Therefore, one can ask where does the cash come from? Every year, the Catholic Church launches a national collection campaign in order to collect funds for the Church operations. Every parish is responsible for asking the members to donate to the Church. [...]

[...] Therefore, it can be considered as a Marketing utilisation. Page 21 sur 30 Catholicism & Marketing IV. Conclusion Through the evolution of its methods of communication and the way its symbols are used, we can say that Catholicism has reached maturity. The methods are not exactly the same in every country because the religion has not progressed identically due to the differences between countries' contexts. However the position of the Vatican which represents the authority is the same for every country. [...]

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