Projet de développement d'une boulangerie drive

Extraits

[...] We will set up, a drive-in service in bakery in Sophia Antipolis. drive.jpg The project Problem statement Research objectives Research methods / data collection Analysis and findings drive.jpg Workplace : Sophia-Antipolis People have not so much time to spend : during their break when they come back home Need of convenience & saving time Actual bakery's concepts Costly time, no easy access (carpark) pain1.jpg We are three entrepreneurs and we want to create a new bakery concept. Information are not already available Information's value > information's cost & time Is-it valuable to develop a drive-in bakery concept in Sophia-Antipolis? [...]

[...]  Concerning people who are not interested in a drive-in, the answers are quite the same. Interest for drive-in according to the drive-in structure Oui Non No answer Modern High Tech Classical Traditional Others Val The research highlights : Sophia Antipolis is a good area to launch our concept. Huge workplace where are created products with a lot of added values  people work late. The structure will be modern that will match with our service and consumers expectations. However, the concept doesn't have to be too much high tech and keep a traditional part. [...]

[...] Qualitative researches must be conducted in order to well define our service and match it to consumers' expectations. [...]

[...] A consumers' need which is not satisfied yet. Few competitors. Lifestyle evolution : less and less time to spend, especially when people work. Threats which we have to look after : French people are attached to the traditional bakeries and their baker man. Bakeries belong to the French landscape. Cars VS the ecological debate. [...]

[...] Mailing List  let the respondents to answer whenever they want Easy to implement  probabilities to get more answers More possibilities to get different criteria taken into account such as age, gender, location A street questionnaire in Sophia Antipolis: Why? To complete by answers we didn't get online Guarantee to reach respondents & get answers LOW COST Consumers' habits: Circumstances of purchase combined with weekly purchase rate and expenses amount for each product Buying places for each product = Current repartition in distribution channels Consumers' preferences: Interest for drive-in combined with: - age category - gender - use criteria - drive-in structure Relationship between variables drive.jpg Mathieu 97% of respondents buy bakery products 94% of them buy traditional breads pastries snack special breads Bread buying place Traditionnal Bakery Hyper/ Supermarket Cornershop Pastries buying place Hyper/ Supermarket Traditionnal Bakery 66% of respondents who buy breads buy it in traditional bakeries and buy it in hyper/supermarket of respondents who buy pastries buy it in traditional bakeries and buy it in hyper/supermarket Traditional breads 1st circumstance: Daily meal 2nd circumstance: Invite people Special breads 1st circumstance: Invite people 2nd circumstance: Others Pastries 1st circumstance: Party 2nd circumstance: Invite people Different products which correspond to different circumstances the majority of Consumers buy traditional breads for daily meal the majority of Consumers buy special breads when they invite people Pastries are more often bought for parties and also when they invite people Consumers are willing to pay 5,79€ in average weekly for traditional bread, added to the circumstance of a party. [...]