Analyse, Strabucks, stratégie, expansion, marketing, communication, logo, produit, consommateurs, marché, boisson
Cette présentation en anglais présente la société Starbucks, son histoire, puis la stratégie marketing et d'expansion de l'entreprise et son positionnement sur le commerce équitable.
[...] territories 05/12/2006 Starbucks 4.2 Criticism criticizing the company's fair trade policy labour relations environmental impact U.S. cultural and economic imperialism 05/12/2006 Starbucks 4.3 Fair Trade Policy 2000: the company introduced a line of fair trade products fiscal year 2004: purchased 4.8 million pounds of Certified Fair Trade coffee fiscal year 2005: purchased 11.5 million pounds of Certified Fair Trade Coffee 05/12/2006 Starbucks Discussion Would you prefer Starbucks or a local coffee bar? What do you think makes Starbucks so special? In general should companies like Starbucks take more social responsibility? [...]
[...] 05/12/2006 Starbucks Table of Content 1. Company Overview 2. History 3. Marketing 3.1 Name and Logo 3.2 Products 3.3 Service 3.4 Strategy 3.5 Customers 4. Globalization 4.1 Figures 4.2 Criticism 4.3 Fair Trade Policy 5. Discussion 05/12/2006 Starbucks 1. Company Overview Branch: Restaurant Coffee bean retailer and Coffeehouse Locations: 10,800 worldwide Employees: about 125,000 Revenue: $ 6.369 billion (2005) 05/12/2006 Starbucks 2. History 1971 founded by three partners: Retailer of high-quality coffee beans and equipment 1982 Howard Schultz joined the company 1985 Establishment of the coffee bar chain “IL GIORNALE” 1987 Howard Schultz overtook Starbucks 05/12/2006 Starbucks 3. [...]
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