The product I choose is a kite we use for kitesurfing. Precisely the North Rhino 12 meters square model 2007 (appendix 1).
What? The kite North Rhino 2007 12 meters square is a powerful kite we use for kitesurfing between 12 and 25 knots (3 to 6 beaufort). This product is for people who look for massive hang-time, easy re-launch, then total safety.
Who? People who buy this kind of products in France are most of the time men between 15 and 50 years old. Given that this sport is physical and requires sea notions.
How?
When? All the seasons are good to practice this sport with the North Rhino 12; all depends of the person, the location, the conditions, the motivation…
Where? It's possible using this kite where we want, the sea is the best location to enjoy with it. In fact, it's easier to practise kitesurfing from the seaside that in a lake or on the snow. Nevertheless, these sports are practiced!
Why?
[...] - Competitions: In France, we receive a lot of kitesurfing competitions. The French championship turns around the country and stops in 5 spots during the years contest each 2 months). The Kiteboarding Pro World Tour comes too in France, it stays during one week in Dunkerque and an other week in Les sables d'Olonnes. - The press is too a good way of promotion. North Kiteboarding often uses magazine to promote its new products (kitesurf mag and kiteboarder) II. The product in Ireland The most advanced kitesurfing markets are located in USA, France (and other country from Western Europe like Spain or Australia 90% of the products are built in China and imported by these countries. [...]
[...] The price To give credible my study, I decide to use prices given by Irish Kitesurfing retailers. So, I choose the company Puremagic kitesurfing which is the first kitesurfing center in Ireland, based in Dublin. This firm gave me prices I need. After that, I compare price of the North Rhino with kites of its range: The vegas is used for freestyle and waveriding, the rebel is for freeride and beginners. Source : Puremagic kitesurfing 2007 Three years ago, when Puremagic arrived in Ireland, the company was alone on this market. [...]
[...] When we talk about pro kitesurfers, we know they're tie up to the firm by the sponsoring. Consequently, these riders promote the brand with the gear they use and with their clothes. It's why, they have to participate to a lot of events. By example, in Ireland, Sean Murphy works with North and wins the Irish tour. He participates too to some international events as the pro world tour last summer in Marocco where he finished second overall. To finish, a good way of communication is magazines. [...]
[...] The magazine stance is too a good reference, this magazine is short (10-15 pages), but sell with a dvd. The promotion on Television is still nearly absent in the island. Only some extreme sports channels show some kitesurfing reports, but it's really infrequent. Communication risks : In fact, it's hard for a brand as North kiteboarding to take-over a new country. They have to study the territory very carefully before installing a retailer. That's why, for Ireland, they trust in only 3 shops given that the country is in economic growth. [...]
[...] Comments about the supply chain: The supplier is based in China, the manufacture makes all the kites of the brand. The buyer platform gives orders to the supplier to deliver merchandise in France (French wharehouse). This transaction is Free On Board: Chinese deliver merchandises in the ship, the buyer chooses the shio pays ship fees. When the product is arrived in France, haulage manages the transport by plane to the wharehouse located in west United Kingdom. The haulage finishes his job when merchandises are at the good location (Ex Works). [...]
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